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Raise your hand if you’re having a hard time promoting your startup.

You feel driven to build. What will drive people to buy from you? The value you offer isn’t in the products you create—it’s in your motivations for creating them.

Your unique perspective, skills and beliefs draw people in. Instead of endlessly patching together productivity, marketing, and sales tips, consider what makes your idea so worthy of sacrifice.

Don’t waste your talents.

For builders, tinkerers and creators, the constant flow of ideas and desire to make them concrete is a strength that can become a weakness. You only have so much time, energy and money.

Jumping from idea to development to marketing creates room for endless options and overwhelm. We teach founders and teams how to remove possibilities that aren’t relevant for your startup.

Are you marketing to the right people?

Finding customers and developing products simultaneously is a complex and time-consuming approach to building a business. It’s easy to get lost chasing down ideas and people without much payoff.

Instead of guessing and investing more time adapting your offerings, use our reliable system that works with your personal style. Stop wasting valuable energy, and start creating content and identifying qualified leads.

Create a Compelling Message without Spending a Fortune

Find your ideal audience faster

Stop being a copycat—market with creativity


Save time testing & validating ideas

Save money on design & marketing fees

Identify your true competitors

Pinpoint your value proposition


Wherever you’re at in your business development, identifying and building on your natural strengths makes you more authentic and appealing. Start clarifying your message by exploring what motivates you to act on your ideas.

Find out which of the 12 archetypes encapsulates your message best.

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Brain Swag

Show Them What You’re Made Of

Create better content, products and presentations. Let others benefit from your unique perspective.

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Learn how to use your unique qualities to develop your company and create a brand you're proud to show off.

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