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STRATEGY

Build Your Company on a Solid Foundation

Looking better starts with knowing who you are.

When you’re fighting for a place in the market, developing a clear message is your secret weapon. Spend your time, money and energy where it matters most—define what you stand for before you continue to build your company. Our training resources will guide you each step of the way, from business naming to logo design and website content development.

When you’re fighting for a place in the market, developing a clear message is your secret weapon. Spend your time, money and energy where it matters most—define what you stand for before you continue to build your company. Our training resources will guide you each step of the way, from business naming to logo design and website content development.

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Use the 80/20 Rule to Build your Brand

Your time and energy are valuable, and so is your reputation. Don’t waste resources on low-level tasks, like hiring someone on Fiverr to make a logo. Instead, see how successful companies have used design and brand strategy to improve their ideas and rethink their products from the inside out.

Business Assessment Report

TIME TO COMPLETE: 2 min

Learn what to do to improve your idea, message and image. Build a more consistent brand.

Intro Guide to Branding

TIME TO READ: 20 min

How has your approach to branding and marketing been wasting your time? Make these tools work for you.

Brand Insights Quiz

TIME TO COMPLETE: 4 min

The best online quiz you’ll take today. Examine your company’s natural strengths to refine your message.

Branding Saves Time & Builds a Better Business

Start with What You Know

You’re already taking in a lot of new information and juggling a billion things. Use our resources to help you leverage what you’ve learned about your market, your expertise and yourself. Prioritize as you discover new information.

Reduce Overwhelm

The beauty of working on your brand is that it’s a process of elimination. Instead of adding more to your plate, this shows you what distractions to take away so only your most valuable and relevant ideas are left. Simplify your to-do list.

You Don't Need a Logo

You need a system. Most entrepreneurs equate their “brand” with their logo and colors; these are just visual reminders of your brand. If you’re just starting out, don’t get hung up on your lack of logo—focus on your message.

2-Week Course

Want to stand out, be remembered and attract more of the right customers to you? My 2-week Communication Foundation course will teach you how to develop a more compelling message by understanding the underlying influences in your market.

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