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DESIGN PACKAGE

Save Time & Look More Legit

Get a cohesive design system with everything you need to look consistent as you grow.

Custom Design in as Little as 2 Weeks

This scalable design package was developed specifically for solo founders and early stage startups. It includes everything you need to present a cohesive look and feel across print, web and apps. Whether you’re looking for an audience, or need to pitch tomorrow, you’ll have the materials you need to present with confidence.

Matching Collateral On-Demand

When you purchase a Lean Design package, you get access to a personalized marketplace full of branded templates just for your company. Templates are pre-populated with strategic content ideas to guide your writing, and branded with your logo, colors and fonts so everything looks cohesive.

What You’ll Get

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Logo Files for Every Occasion

  • PDF and PNG file types—ready to use in print or on screen
  • Black, white and color versions for print and web
  • Transparent backgrounds—no ugly white box to erase when placed on colored backgrounds
  • Scalable to any size you need, from social media profile pics to big ol’ signs
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Printed Business Cards to Go With Your Firm Handshake

  • Printed on 1 or both sides
  • Printed on silky smooth, sturdy, bright white paper
  • Shipped straight to you in 7-10 days (RUSH optional for a fee)
  • Optional: Upgrade for a spot gloss coating on your logo to make it pop
  • Optional: Order for additional team members
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Quick-Reference Style Guide to Keep You Consistent

  • Branded Color Palette: Exact color numbers for CMYK, RGB and HEX profiles—ready to copy & paste into applications
  • Selected Fonts: with links to download your own free license, and instructions for styling
  • Verbiage to explain how your logo concept supports your message
  • Links to additional matching templates available to you on-demand

Please note that we do not create illustrated marks for logos. We only create logotypes, which are logos comprised of letters and sometimes basic shapes—think Google, Sony, and New York Times. Carefully selected type, colors and layouts are the essentials that allow you to present a professional image. This approach not only saves you time and money in your early days, but leaves you with the most room to adapt and grow as you develop your business.

Endless Applications & Possibilities

Your assets are created with versatility and longevity in mind. They’re built to professional, universally accepted standards, meaning you will have all the file formats you need no matter where you want to use them. Whether you’re screenprinting tshirts, etching your logo onto a swanky thermos or popping it into your website, you’ll be set.

Freedom to Grow the Way You Want To

The beauty of this system is that you have the freedom to continue working on your brand the way you want to. Whether that means sticking with me at Lean Design for Startups, providing the assets to your own designer and maintaining work in-house, or taking matters into your own hands and designing your own pieces. The choice is yours!

How It Works

Your focus as a startup founder should be on business development. Instead of wasting time hunting down and piecing together free mismatched resources, and guessing what to write, you can have all the resources you need in one place. These foundational pieces are meant to carry you through the first 1-5 years of business development. Only pay for what you want when you want it.

Step 1
PURCHASE A LEAN DESIGN PACKAGE

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Logo Design

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Favicon for Website

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Color Palette for Print & Screen

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Font Selections for Print & Web

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250 Printed Business Cards

Step 2
CUSTOMIZE YOUR PACKAGE

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Add Business Cards for Multiple Team Members

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Mac or PC Templates

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Upgrade to Specialty Business Cards

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Add 6 or 12 months of additional Pivot Insurance™

Step 3
STRATEGY SESSION

Fill out a questionnaire and get a 1-on-1 consultation. We’ll use what we learn to design strategically for your company.

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Industry

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Offerings

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Target Audience/Demographics

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Brand Positioning

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Brand Personality

Step 4
DESIGN REVIEW

We will present two design concepts along with an explanation for how we arrived at those concepts. Select the option you believe to be the best fit for your company. Once selected, your entire design package will be prepped and ready for you in 3-5 business days. Done and done!

Step 5
DOWNLOAD & GO

You will be sent a link to download your set of pristine, organized files, labeled for print and web and ready to use immediately.

How It Works

Your focus as a startup founder should be on business development. Instead of wasting time hunting down and piecing together free mismatched resources, and guessing what to write, you can have all the resources you need in one place. These foundational pieces are meant to carry you through the first 1-5 years of business development. Only pay for what you want when you want it.

Step 1
BUY the LEAN DESIGN PACKAGE

N

Logo Design

N

Favicon for Website

N

Color Palette for Print & Screen

N

Font Selections for Print & Web

N

250 Printed Business Cards

N

90 Days of Pivot Insurance™

Step 2
CUSTOMIZE YOUR PACKAGE

N

Add Business Cards for Multiple Team Members

N

Elect Mac or PC Templates for future on-demand collateral

N

Upgrade to Specialty Business Cards

N

Add 6 or 12 months of additional Pivot Insurance™

Step 3
STRATEGY INTERVIEW

Answer some key questions about the business you’re building. We’ll use your responses to inform our design concepts. To make sure we’re on the same page, you will be asked to provide feedback on some samples before we dive into the design process.

N

Industry

N

Offerings

N

Target Audience/Demographics

N

Brand Positioning

N

Brand Personality

Step 4
DESIGN REVIEW

Now, the Lean Design team will get to work on your logo concepts, color palettes and font selections. You will be presented with two concepts that are the best match for the information we collect during the interview process. I believe it’s important for you as a founder to understand how your logo matches your message, so you will also receive an explanation about how we arrived at the concepts. You have the option to refine one of the concepts one time. Once selected, your entire design package will be prepped and ready for you in 3-5 business days. Done and done!

Please note that we do not create illustrated marks as part of your design package. We focus only on generating logotypes, which are logos that use letters and sometimes basic shapes to define your mark. We believe this is all you actually need to express what you need to in a professional, clean way. It not only saves you time and money in your early days, but leaves you with the most room to adapt and grow as you develop your business. Many successful established brands follow this same treatment because of how much flexibility it provides them.

Step 5
DOWNLOAD & ENJOY!

What You’ll Get

N

Logo Files for Every Occasion

  • PDF and PNG file types—ready to use in print or on screen
  • Black, white and color versions for print and web
  • Transparent backgrounds—no ugly white box to erase when placed on colored backgrounds
  • Scalable to any size you need, from social media profile pics to big ol’ signs
N

Printed Business Cards to Go With Your Firm Handshake

  • Printed on 1 or both sides
  • Printed on silky smooth, sturdy, bright white paper
  • Shipped straight to you in 7-10 days (RUSH optional for a fee)
  • Optional: Upgrade for a spot gloss coating on your logo to make it pop
  • Optional: Order for additional team members
N

Quick-Reference Style Guide to Keep You Consistent

  • Branded Color Palette: Exact color numbers for CMYK, RGB and HEX profiles—ready to copy & paste into applications
  • Selected Fonts: with links to download your own free license, and instructions for styling
  • Verbiage to explain how your logo concept supports your message
  • Links to additional matching templates available to you on-demand

Endless Applications & Possibilities

Your assets are created with versatility and longevity in mind. They’re built to professional, universally accepted standards, meaning you will have all the file formats you need no matter where you want to use them. Whether you’re screenprinting tshirts, etching your logo onto a swanky thermos or popping it into your website, you’ll be set.

Freedom to Grow the Way You Want To

The beauty of this system is that you have the freedom to continue working on your brand the way you want to. Whether that means sticking with me at Lean Design for Startups, providing the assets to your own designer and maintaining work in-house, or taking matters into your own hands and designing your own pieces. The choice is yours!

LeanDesign_PivotInsurance_Color_lg

PIVOT INSURANCE™—MY GUARANTEE

I know how startups work. As your ideas are tested in the market, you may have to adapt to better fill a need. To accommodate your evolving company, my design package includes 90 days of free Pivot Insurance,™ which means my team will rework your image (colors, fonts and logo) once within 90 days of your purchase—no need to purchase a whole new Lean Design Package™.

Anticipating a change further down the road? Extend your Pivot Insurance™ for up to 12 months for a fraction of the cost of a new package.

Pay a monthly rate for 6 or 12 months of coverage.

LeanDesign_PivotInsurance_Color_lg

PIVOT INSURANCE™—MY GUARANTEE

I know how startups work. As your ideas are tested in the market, you may have to adapt to better fill a need. To accommodate your evolving company, my design package includes 90 days of free Pivot Insurance,™ which means my team will rework your image (colors, fonts and logo) once within 90 days of your purchase—no need to purchase a whole new Lean Design Package™.

Anticipating a change further down the road? Extend your Pivot Insurance™ for up to 12 months for a fraction of the cost of a new package.

Pay a monthly rate for 6 or 12 months of coverage.